BCBGMAXAZRIA was founded by Max Azria in 1989, and the brand quickly became known for its contemporary designs that blended European sophistication with American ease. The brand's name stands for "bon chic, bon genre," a French phrase that means "good style, good attitude." BCBG's mission is to empower women through fashion by providing them with sophisticated and modern clothing and accessories that makes them feel confident and stylish.
Over the years, BCBGMAXAZRIA has become a global fashion brand with a presence in over 100 countries. Offering a wide range of clothing and accessories, including dresses, skirts, tops, jackets, handbags, and jewelry, and eyewear, the designs are known for their use of high-quality fabrics, intricate details, and modern silhouettes.
Betsey Johnson is an iconic American fashion designer known for her bold and playful designs. Her story began in the 1960s, when she landed her first job in the industry at the age of 21, working as a designer for Paraphernalia, a boutique in New York City. She went on to work for other notable fashion houses, including Alley Cat and Manhattan Industries.
In 1978, Johnson launched her eponymous label, which quickly gained popularity for its whimsical and colorful designs. Her signature style is a blend of punk and rockabilly, with a touch of girlish femininity. She is known for her use of bold patterns, bright colors, and unexpected details, such as animal prints, neon colors, and tutus.
Over the years, Johnson's brand has expanded to include clothing, handbags, jewelry, shoes, and other accessories, including eyewear. Her designs have been worn by celebrities and fashion icons, and she has collaborated with major brands, including Target and Urban Outfitters
Bebe was founded in San Francisco in 1976, beginning as a small boutique that sold trendy and fashionable clothing for women. The founder, Manny Mashouf, wanted to create a brand that would support women and help them express their unique sense of style. Over the years, Bebe has become known for its glamorous and sophisticated clothing, which has been worn by many celebrities and fashion icons.
One of the key elements of Bebe's brand is the continued commitment to empowering women through fashion. The brand's tagline, "be bold, be fearless, be bebe," reflects this sentiment and encourages women to embrace their individuality, expressing themselves through fashion.
Bebe continues to evolve and adapt to the changing market, launching new collections and collaborations with other brands and designers.